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Toma

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Toma is an AI automation platform specifically designed for automotive dealerships, leveraging artificial intelligence to streamline and enhance critical customer interactions. It automates inbound and outbound calls, manages customer communication via text, and handles appointment scheduling, aiming to improve operational efficiency and customer engagement. The platform acts as a 24/7 virtual assistant, ensuring no lead or customer inquiry goes unaddressed, thereby boosting lead conversion and overall dealership productivity.

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10 views 0 comments Published: Feb 20, 2026

What It Does

Toma operates as an AI-powered virtual assistant for automotive dealerships, automating various aspects of customer communication. It handles incoming calls, initiates outbound calls for follow-ups, manages text message conversations, and schedules appointments automatically. By integrating with existing dealership systems, it ensures seamless data flow and consistent customer experiences.

Pricing

Pricing Type: Paid
Pricing Model: Paid

Pricing Plans

Contact for Pricing
Contact for Demo

Toma offers customized solutions tailored to the specific needs and scale of each automotive dealership. Prospective clients are encouraged to contact Toma directly for a personalized demo and pricing information.

  • AI Voice Assistant
  • Automated Text Communication
  • Intelligent Scheduling
  • Lead Qualification
  • CRM/DMS Integration
  • +1 more

Core Value Propositions

Increase Lead Conversion

Automated, immediate responses and consistent follow-ups ensure more leads are captured and nurtured effectively, turning inquiries into sales opportunities.

Improve Operational Efficiency

By automating calls, texts, and scheduling, Toma frees up dealership staff from repetitive tasks, allowing them to focus on high-value interactions and complex problem-solving.

Enhance Customer Experience

Customers receive instant, personalized responses 24/7, leading to higher satisfaction and a more seamless interaction with the dealership.

Reduce Staff Workload

The AI assistant handles routine inquiries and scheduling, significantly reducing the administrative burden on sales and service teams.

Use Cases

New Sales Lead Qualification

Toma engages new inbound leads via call or text, qualifies their interest, gathers key information, and schedules test drives or consultations.

Service Appointment Booking

Customers can call or text to book, modify, or confirm service appointments, with Toma handling the entire scheduling process automatically.

After-Hours Customer Support

The AI assistant provides instant answers to common questions about inventory, hours, or financing when human staff are unavailable.

Post-Service Follow-up

Automated texts check on customer satisfaction after a service visit and prompt for reviews or future appointment bookings.

Inventory Inquiry Handling

Toma can answer questions about specific vehicle availability, features, and pricing, directing customers to relevant information or sales staff.

Showroom Visit Confirmation

Automated reminders and confirmation messages for scheduled showroom visits help reduce no-shows and optimize sales team availability.

Technical Features & Integration

AI Voice Assistant

Engages customers naturally on calls, handling inquiries, qualifying leads, and providing information 24/7, freeing up human staff for complex tasks.

Automated Text Communication

Sends personalized follow-up texts, answers common questions, and nurtures leads via text, maintaining continuous customer engagement.

Intelligent Scheduling

Automates the booking of sales and service appointments directly into the dealership's calendar, reducing no-shows and optimizing staff schedules.

Lead Qualification

Identifies high-intent leads through conversations, gathering crucial customer information before handing them off to sales teams.

CRM/DMS Integration

Connects seamlessly with existing dealership management systems and CRM platforms, ensuring data consistency and streamlined workflows.

24/7 Customer Engagement

Provides round-the-clock availability for customer queries and interactions, ensuring no lead is missed outside of business hours.

Target Audience

Toma is specifically designed for automotive dealerships, including sales departments, service centers, and Business Development Centers (BDCs). It benefits sales managers, service advisors, and customer relations teams looking to optimize operations, improve lead handling, and enhance customer satisfaction.

Frequently Asked Questions

Toma is a paid tool. Available plans include: Contact for Pricing.

Toma operates as an AI-powered virtual assistant for automotive dealerships, automating various aspects of customer communication. It handles incoming calls, initiates outbound calls for follow-ups, manages text message conversations, and schedules appointments automatically. By integrating with existing dealership systems, it ensures seamless data flow and consistent customer experiences.

Key features of Toma include: AI Voice Assistant: Engages customers naturally on calls, handling inquiries, qualifying leads, and providing information 24/7, freeing up human staff for complex tasks.. Automated Text Communication: Sends personalized follow-up texts, answers common questions, and nurtures leads via text, maintaining continuous customer engagement.. Intelligent Scheduling: Automates the booking of sales and service appointments directly into the dealership's calendar, reducing no-shows and optimizing staff schedules.. Lead Qualification: Identifies high-intent leads through conversations, gathering crucial customer information before handing them off to sales teams.. CRM/DMS Integration: Connects seamlessly with existing dealership management systems and CRM platforms, ensuring data consistency and streamlined workflows.. 24/7 Customer Engagement: Provides round-the-clock availability for customer queries and interactions, ensuring no lead is missed outside of business hours..

Toma is best suited for Toma is specifically designed for automotive dealerships, including sales departments, service centers, and Business Development Centers (BDCs). It benefits sales managers, service advisors, and customer relations teams looking to optimize operations, improve lead handling, and enhance customer satisfaction..

Automated, immediate responses and consistent follow-ups ensure more leads are captured and nurtured effectively, turning inquiries into sales opportunities.

By automating calls, texts, and scheduling, Toma frees up dealership staff from repetitive tasks, allowing them to focus on high-value interactions and complex problem-solving.

Customers receive instant, personalized responses 24/7, leading to higher satisfaction and a more seamless interaction with the dealership.

The AI assistant handles routine inquiries and scheduling, significantly reducing the administrative burden on sales and service teams.

Toma engages new inbound leads via call or text, qualifies their interest, gathers key information, and schedules test drives or consultations.

Customers can call or text to book, modify, or confirm service appointments, with Toma handling the entire scheduling process automatically.

The AI assistant provides instant answers to common questions about inventory, hours, or financing when human staff are unavailable.

Automated texts check on customer satisfaction after a service visit and prompt for reviews or future appointment bookings.

Toma can answer questions about specific vehicle availability, features, and pricing, directing customers to relevant information or sales staff.

Automated reminders and confirmation messages for scheduled showroom visits help reduce no-shows and optimize sales team availability.

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